Calendar
|
WEEK |
DATE |
TOPICS |
READINGS |
|
1 |
May 16 |
Introduction, Creating Customer Value Course Mechanics |
Chapter 1 |
|
May 18 |
Strategic Planning Developing a Marketing Plan |
Chapter 2 |
|
|
2 |
May 23 |
Marketing Environment Marketing Ethics (Group Names Due) |
Chapter 3 Chapter 4 |
|
May 25 |
Consumer Behavior |
Chapter 5 |
|
|
3 |
May 30 |
Tapping Global Markets (Group Project |
Chapter 7 |
|
Jun 1 |
Data to Information: - Marketing Research |
Chapter 8 |
|
|
4 |
Jun 6 |
Market Segmentation |
Chapter 9 |
|
Jun 8 |
Targeting and Positioning (Midterm I Review) |
Chapter 9 |
|
|
MIDTERM – I (available online from |
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|
5 |
Jun 13 |
Developing New Products and |
Chapter 10 |
|
Jun 15 |
Managing Products and Services
|
Chapter 11 Chapter 12 |
|
|
6 |
Jun 20 |
Pricing – I |
Chapter 13 Chapter 14 |
|
Jun 22 |
Pricing – II (Project Proposal Due) |
Chapter 13 Chapter 14 |
|
|
7 |
Jun 27 |
Marketing Channels
|
Chapter 15 |
|
Jun 29 |
Supply Chain & Logistics (optional) (Midterm II Review) |
Chapter 16 |
|
|
MIDTERM – II (available online from 06/30 00:00 AM through 07/03 00:00AM) |
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|
8 |
Jul 4 |
NO CLASS – Independence Day
|
|
|
Jul 6 |
Retailing & E-tailing Direct Marketing. (optional) |
Chapter 17, 18 |
|
|
9 |
Jul 11 |
Promotional Strategies – I |
Chapter 19 |
|
Jul 13 |
Promotional Strategies – II |
Chapter 19 |
|
|
10 |
Jul 18 |
Advertising |
Chapter 19 |
|
Jul 20 |
GROUP PROJECT PRESENTATIONS
|
|
|
|
11 |
Jul 25 |
Course Summary (Final Exam Review ) |
|
|
Jul 27 |
FINAL EXAM (in class) Subject to change by Registrar. |
|
|
